Over 40 years of experience, guiding your collector journey
Our Story
Vita Rossa Classico was founded on a singular passion: preserving and connecting the world’s most exceptional collector automobiles with those who understand their value, not just in market terms, but in history, craftsmanship, and cultural impact.
With over 40 years of combined experience in the luxury automotive and lifestyle space, Helen Fish and Ed Brown envisioned a service beyond the transactional. Vita Rossa Classico was born to serve as a discreet, high-touch gateway into the world of significant cars. Inspired by Italian elegance and rooted in British precision, VRC reflects a lifestyle where rarity, provenance, and personal service define every encounter.
Our Philosophy
We believe that every car has a story, and so does every collector. At Vita Rossa Classico, we act as stewards of legacy, treating every vehicle not just as an asset, but as a cultural artifact deserving of meticulous care.
Whether advising on a full restoration, sourcing an elusive off-market gem, or ensuring discreet, top-value sales, our mission remains constant: to serve the collector community with integrity, passion, and exceptional discretion.
Meet Our Founders
Edward (Ed) Brown - Co-Founder
Ed’s passion for all things collector’s & supercar related was sparked by the childhood “find”, in his native N West UK, of a very rare Ferrari 330GT MK2…. which 43 years later remains part of his family’s collection, currently undergoing a complete rebuild, ahead of its 60th birthday in 2026
That formative passion has blossomed into over 40 years of experience as a collector, restorer, enthusiast & trusted advisor in the world of exceptional automobiles.
As a lifelong member of the Ferrari Owners’ Club and a familiar face at events like Retromobile, the Goodwood Members Meeting, Ferrari Finale Mondiale, amongst many others – Ed brings a rich network of Global connections & specialists to every VRC engagement.
His expertise spans provenance, marketplace analysis, valuation, sales, brokerage, acquisition & restoration consultancy, complemented by confidential client support.
Through VRC & an extensive Global network, Ed offers clients unique access to off-market vehicles, alongside impartial advice for the sale of high-value specialist automobiles.
A head-hunter by training, his reputation for discretion, detail and authenticity makes him a true confidante.
Helen Fish - Co-Founder
With over a decade in luxury brand development and seven years immersed in Italy’s high-end hospitality scene, Helen Fish brings a unique blend of cultural insight and lifestyle expertise to Vita Rossa Classico. Her background spans curating premium experiences and leading brand narratives that resonate with discerning global audiences.
At VRC, Helen extends the brand into the realm of curated living – crafting bespoke events, nurturing strategic partnerships, and developing content that reflects the elegance and depth of the collector car world. Her approach ensures every interaction feels as intentional and refined as the vehicles VRC represents.
Guided by Helen’s vision, Vita Rossa Classico is not merely a brokerage – it’s a brand experience that celebrates provenance, passion, and the luxury lifestyle.